Bill to End Gender Disparity in Retail Pricing is Withdrawn After Pushback from Industry Lobbyists

Other opponents said the bill created gray areas that could lead to excessive and costly accusations over pricing. Jennifer Barrera, a lobbyist with the California Chamber of Commerce, said she was concerned that small businesses could be sued even when they had valid reasons for their pricing decisions. “There is still ambiguity in the statute, and if there is room for ambiguity then it’s going incentivize litigation,” she said. (Los Angeles Times, 06/29/16)